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AIGA’s Incredible Design Competition: We Pick the Best

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AIGA’s Incredible Design Competition: We Pick the Best


AIGA top image

AIGA (The Professional Association for Design) does a yearly survey called AIGA 365: The Year in Design. They’ve chosen a whole series of top examples for 2008 to put into the archives, all sorted into 10 different categories. From their writeup:

AIGA’s suite of competitions is widely recognized as the most discerning statement on design excellence today, extending a legacy that began 90 years ago. By means of the competitions, AIGA creates a chronicle of outstanding design solutions, each demonstrating the process of designing, the role of the designer and the value of design.

Their 29th Annual Year in Design is online now, and I’ve sifted through the 10 categories and pulled out some of my favorite selections. And so, for your enjoyment:

bretenic

Brand and Identity Systems Design: Bretenic Limited Stationary System

Here’s a piece of work from a Toronto design shop that uses good copy and comical prose to illustrate why a lawyer and specialist is good to work with. It’s well-presented and direct, and the approach of the piece matches the approach of the client, which is funny and down to earth.

postcards

Corporate Communications Design: Take Action Postcards to the Edge

There weren’t a ton of wonderful examples in here, I found, but this set of postcards about dissidents being persecuted in other countries is concise, catchy, and embodies a spirit of design slightly different than much of the NGO “design ghetto” (if such a thing exists, and from my impressions it sort of does).

new york times

Editorial Design: New York Times Magazine

These guys don’t quit. I’ve written about their extremely skilled lead designer before, and these two nominations here are making me think about a subscription. Consistently, eye-catching, and beautiful to look at, week in and week out. I missed the recent food issue, which I’m sure was full of various mouth-watering things alongside some fantastic articles.

detroit institute

Experience Design: Detroit Institute of Arts Interactive Installations

Although I can’t vouch for this, not having been to the museum, the idea of watching a period meal being served while you sit at a kind of virtual table, as a way of presenting silverware and other period flatware and furniture and cooking habits, is kind of awesome. Plus it’s easily the best way to answer that eternal question we’ve all grappled with: “how can I make my 18th century flatware collection relevant to contemporary youngsters?” Now you know.

normandy camp

Information Design: The Normandy Campaign

I wish computer technology was at this stage back when I was sent to museums on various school trips, although I remember the series of blinking lights and various switches that moved things were equally as enthralling as this interactive touch-screen map of the Normandy campaign probably is. Everything is fun when you’re a kid. Ah hell, it still is.

tv land refresh

Motion Graphics: TV Land Refresh

This category, I’ve got to say, is lacking a touch–the nominations were fine, but not mind-blowing, and from a design standpoint I just don’t think Modest Mouse’s Dashboard video needs to win a prestigious design award. I know it’s motion graphics, but that’s a wide category, considering what I eventually chose at their best selection: this refresh of the TV Land network, which is clean, contemporary, and not annoying. For a retro network that shows nothing but old reruns, it’s great, actually. No old TVs with rabbit ears sticking out of them or bouncy retro graphics–although I’m an unabashed fan of vintage things, showing Brady Bunch reruns doesn’t mean you have to embrace the tv-in-the-60s aesthetic for your entire network.

ultrasilencer

Packaging Design: Ultrasilencer

Well I wanted Criterion’s Breathless DVD set, but the Ultrasilencer takes it. When the hell are you ever going to get a Vacuum Cleaner with modernist Helvetica styling on all its packaging? This wins my personal award for “making Jordan kind of interested in a product he wouldn’t otherwise give a crap about.” Thanks to this design I seriously started thinking that maybe this product was some kind of revolutionary thing, until I realized the object I was thinking about was a vacuum cleaner.

propaganda

Promotional Design and Advertising: Planet Propaganda

The posters of Planet Propaganda, collectively, win this one. This is a massive category and it’s kind of ridiculous to choose one, especially since I just complained about ‘honorifics’ in another article, but hey, I’m not actually handing out awards here, just picking my favourites.

paper alphabet

Typographic Design: Sculpture Today

This ‘Paper Alphabet for Sculpture Today’ is fantastic. Typography done with paper that looks beautiful. Plus the “C” looks like my cherished Commodore 64 logo.

book design

Book Design: Underachiever’s Manifesto

While there are a ton of quality choices here, the Underachiever’s Manifesto gets my vote. It was a tossup between this and a few others (All the Sad Young Literary Men I really like), but the “mistake is the whole point” simplicity of the cover won me over.

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Product Photography Like You’ve Never Seen

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Product Photography Like You’ve Never Seen


feinberg 03

I was recently turned on to the absolutely killer commercial photography of Mitchell Feinberg. An American working in both Paris and New York, he does some of the best product photography around. Check out these examples.

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I struggled to find my favourite examples from his site for this article, as there were tons of them. The most striking ones are these recent pieces of work for Muse Magazine, which are technically advertisements or product photography, for products that have been scultuped out of a kind of mold. It’s as though their imprint was left perfectly inside drying cement, only dozens of times more detailed.

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The polo shirt is an especially striking example, and each one from this series gives a strangely satisfying emboss to these handbags, watches, and wallets. I love the fact that each product is entirely drained of colour and essential shape, and the photo is as much about the cracked texture and broken surface of the environment around the indent as it is about the prouduct being represented.

feinberg makeup

Here’s something I never thought I’d be stunned by: makeup and cosmetics photography. Feinberg makes this stuff look luxurious and entirely alien. Flipping through a fashion magazine, stuff like this might get missed, but when seen as part of his impressive portfolio, it’s some beautiful work.

feinberg makeup 02

This red/blue combination is especially beautiful–he’s turned lipstick and… that blue thing (what kind of makeup is that, anyway? I’m clueless) into what looks like an unconventional homage to abstract painting.

feinberg pasta

And then there’s his food photography, which I’m still unsure about. He approaches it with the same eye he lends to the cosmetics, which means much of it looks alien and interesting, and hits you with a fresh burst of the unexpected. That’s good, but does it make me want to eat what he’s shooting? Not exactly, but I don’t think that one set of criteria is all that matters. A lot of this work is for the New York Times Magazine, which publishes some of the best food writers in the country, and they’re not always writing about how delicious and fun it is to eat things.

de beeck

For some reason the aesthetics of Feinberg’s embossed series made me think of this model by Hans Op De Beeck that I stumbled upon recently, which is just a rapid-prototyped (unless it’s entirely computer-generated–I can’t tell) model of a modernist, Le Corbusier-styled apartment flat, only with additional touches like satellite dishes on every balcony and the first signs of decay. It occupies the space between real life and Corbusier’s blueprints: a pristine white model of what his famous designs eventually became. De Beeck calls it a “silent witness to the crumbling of modern thought.” Sure, why not?

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