Logo design is crazy, as it’s extremely simplified work that gets crammed into finely-honed, pored-over design. If there’s any area of design where a company’s CEO is going to want to cast his judgement, it’s going to be here, and the pitfalls inherent in wanting something trendy or flashy, or listening to insane amounts of buzzwords from branding experts more versed in talk than in actual design runs extremely high
So the winners of the WOLDA awards tend towards simplicity, which is great. This year, the winner is the One Degree logo from Rupert Murdoch’s initiative. It’s a simple logo with a clearly-defined concept behind it, which sorta makes it one of the best in the world for 2008. Good logo design can be notoriously hard to judge, so sometimes you have to give these a bit of time. It’s hard to know what kind of logo will be instantly memorable, even if you’re a pro at it.
I really love this one, since it highlights the foreignness of something without resorting to silly cliche. It’s great and entirely typographical, and uses just a series of accents with a slightly foreign sounding name to get it all across. Foreign hats work like accents on your head.
This winner of the “Best of Europe” is perfect. I don’t think you could ask for a better wine logo. It’s not false-prestigious, even though the name could have easily made it so. It’s just simple, clean, and beautiful.
This “Best of Belgium” logo, for a handbag company, is also fantastic. It covers the idea using what seems to be only typography at the beginning, until you realize it’s also the product itself. Great work.
La Main Gauche from France is great, even though I don’t know exactly what it is (ah, I’ve since discovered it’s an events agency), but since it means ‘the left hand’ and since a ‘good left’ involves a punching bag, I’ll accept the connection. It’s not the best one here, but it’s memorable.
This one, for the British company Education International, works extremely well too–using lines and ultra-basic basic shapes to cover the fact that it involves reading and education and well, little else. Modernist design personified. Go-post-soviet design! (it was done in Romania.)
Switzerland Alps and Arts is an example of what I like to think of as classic logo design–no puns, no tricks, no obsessive study about what the meaning of it is and all the rest, instead it’s just some alps and some lines and a simple, straightforward logo that you’d get 50 years ago from a quality agency.
And if that’s not enough and you still need more quality logo design resources, check out this invaluable site.