Cruise Ships and resorts are for families and retirees right?… not according to Paul Barbaro from Unicus International. Who claims that this net wave generation we live in, today’s consumer, is bred to be savvier and better informed when deciding on the plethora of getaway destinations and options made available at their fingertips. Although these empowered travellers seek out and expect much more from a holiday, Unicus’ cruise specific research has found that over 70% of 18 – 29 year old travellers feel that cruising & resort style holidays are for families and retirees.
According to their site, and a chat with their VP of Operations Paul Barbaro, their holidays are geared toward 18 – 39 year olds with a massive focus on entertainment. They take over entire resorts and cruise liners and build an part filled holiday with heaps of activities, a plethora of options to relax, and whole bunch of people to party with. I’m hooked!
About Paul barbaro
Paul Barbaro also known as DJ Paul Barbaro has been an entertainment & marketing consultant to the hotel & hospitality industry for over 10 years, helping rejuvenate hotels in Australia, Indonesia and Dubai. Not just content with consultancy, Paul went on to design, build and manage some of Dubai’s most luxurious Hotel Bars, Clubs & Restaurants; most notable is the world renown 360degrees situated in the Jumeriah Beach Hotel.