Francisco Guerra, the inventor of Flogos has created a “a revolutionary way to market products, services and events”. Flogos, effectively branded clouds, can be created in almost any shape you’d like and is an interesting, if not unique; tool to promote your brand or organization.

The machine which is effectively a re-purposed artificial snow machine, is used to generate the floating ads and messages. It kicks out Flogos at a speed of up to four per minute, completely flooding the air with foamy versions of your logos and brands.

Flogos are designed to last for as long as their visual impact is required. Specific formulations are available to provide a life expectancy of a few minutes up to an hour or so. The company states that this also greatly depends on atmospheric conditions such as wind direction and speed. The branded clouds are a simple mixture of a soapy foam and helium.

This unique approach to outdoor media presents exciting opportunities for effective marketing and advertising at open air events, fairs, beaches and sporting arenas.

Could you imagine a few hundred floating Red Bull logos above the next open air festival you attend? Or thousands of floating Nike swoosh’s at the next New York Marathon?.